We are proud members of  and are pleased to provide your child's first Eye Health Exam!
 
As participants in the InfantSEE program, we look forward to helping you make the most of your child's future, by providing eye assessments to your children within six to twelve months of life.
 
As you think about your child's developmental milestones, remember to consider your child's eye health. Because vision plays a major role in infant development, visual health must be checked early and regularly. In fact, the American Optometric Association recommends that children receive their first comprehensive eye assessment at 6 months of age. With the Vision Care Institute of Johnson & Johnson Vision Care, Inc. promising multi-year support, InfantSEE has the potential to ensure early childhood wellness care to include a professional eye and vision assessment as a necessary step in an infant's overall health and wellness.
 

"As parents, we regularly take our children to the dentist to help prevent cavities. Likewise, we should take our babies to the optometrist to help prevent potential eye and vision problems. Given my family's experience managing vision problems that were not caught early, I strongly encourage all parents with babies to visit an optometrist for an InfantSEE assessment during the first year of their child's life and I applaud AOA for providing parents this opportunity." - Former President Jimmy Carter.

   

One in every 10 children is at risk from undiagnosed eye and vision problems, yet only 13 percent of mothers with children younger than 2 years of age said they had taken their babies to see an eye and vision care professional for a regular check-up or well-care visit. Moreover, many children at risk for eye and vision problems are not being identified at an early age, when many of those problems might be prevented or more easily corrected. Some 4.02 million children were born in 2004, according to the U.S. Census Bureau. In approximately 4 percent, strabismus will develop, and amblyopia will develop in 3 percent'this equates to as many as 100,000 infants born each year who are at risk for serious eye and vision problems.

An InfantSEE assessment between 6 and 12 months of age is recommended to determine if an infant is at risk for eye or vision disorders. Since many eye problems arise from conditions that can be identified by an eye doctor in the infant's first year of life, you as a parent can give your infant a precious gift with an InfantSEE assessment in addition to the wellness evaluation of the eyes by your pediatrician or family practice doctor.

 
 

Early intervention is critical to successful and cost-effective treatment. Despite the nation's present system of preschool vision screening, there is a need for professional infant eye and vision assessments. Sadly, during the course of their young lives, most children probably never see an eye care specialist who can provide the kind of professional eye assessment necessary to identify critical eye and vision problems at an early stage, and provide the necessary care and treatment.


We have stepped forward to accept our public health role and make a significant contribution in the area of infants' eye and vision health. The American Optometric Association, with The Vision Care Institute of Johnson & Johnson Vision Care, Inc. as a working partner, has launched InfantSEE, a first-of-its-kind national program to provide children professional eye and vision care earlier in life. The program will address the early childhood segment of the pre-school population, providing no-cost infant eye and vision assessments before the age of one year.
 

Black Rock Vision Center's Eye Doctor and Staff Provide
Quality Eye Care and Personalized Service You Can Trust

Grand Eye Care Optometry

RENO HOURS: 
MON 8:00 - 5:00
TUE 11:00 - 7:00
WED 8:00 - 5:00
THU 8:00 - 5:00
FRI 8:00 - 4:00
SAT Closed
SUN Closed
WINNEMUCCA HOURS: 
MON 10:00 - 2:00
TUE Closed
WED closed
THU 9:00 - 5:00
FRI 9:00 - 5:00
SAT 9:00 - 5:00
SUN closed





Ready for the next step?  REQUEST YOUR EYE HEALTH
AND VISION EXAMINATION

Black Rock Vision Centers are in Reno Nevada and Winnemucca Nevada
Dr. Southam and his caring eye staff provide personalized 'One-on-One' eye care. The Black Rock Vision Centers in Reno and Winnemucca Nevada have earned their reputations of providing the finest in eye healthcare, eyewear and contact lenses.

We will make every effort to take a complete approach to your eye care. This means that we will take the time to not only understand your eye health and visual needs, but your general health, lifestyle, and dietary habits as well. This is somewhat rare in health care today, but we think you will find it to be a refreshing change.

Seeing 20/20 doesn't necessarily mean your eyes are healthy. Many eye problems can only be detected during a thorough eye exam. Our eye doctor uses the latest innovative diagnostic equipment to detect even the smallest changes in your vision and eye health. We will evaluate your risk factors for diseases of the eye. It's important to know that diseases of the eye can also be an indicator of general health issues.

Schedule your Eye health and Vision appointment today with our experienced eye care providers at our Reno or Winnemucca Optometrist offices and give your vision the level of care and attention it deserves.

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Black Rock Vision Center 3201 Lakeside Dr. Reno, NV 89509 Phone: (775) 825-0559 Fax: (775) 829-7918
Black Rock Vision Center 625 Sheehan St Suite E Winnemucca, NV 89445 Phone: (775) 625-4733

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