We selected our collection of high-quality frames to reflect the latest in eyewear style, fashion, and functionality. Whatever your age or eyewear needs, we have something for you!

 


 

 

Today a worldwide mega-brand and the footwear industry's leading manufacturer, Nine West was founded in 1977 by Fisher Camuto, a wholesale  producer of high-quality and moderately-priced Brazilian footwear. A focus on style, choice, quality, and value propelled the company towards an  incredibly successful future. Today owned by Jones Apparel Group, the company boasts 1,000 retail stores globally.

The Nine West brand has outstanding consumer awareness-over 54 percent of consumers recognize the brand and more than 41 percent own a pair of the company's shoes. While footwear is certainly their forte, Nine West has expanded into other categories to ensure their customer is "Dressed to the Nines". Today the company also offers handbags, jewelry, accessories, apparel, and luggage.

Our Nine West consumer is a fashion savvy, image conscious 18 to 54 year old who is a multi-dimensional goal-oriented woman. She has a sense of  style that is easily expressed by the new trends in fashion. Because she has an ageless style, the Nine West woman is a price sensitive smart shopper looking to obtain value in her purchases.

With the recent addition of Nine West Girl, an eyewear collection fashionably designed for the 8 to 14 year old, the introduction to the Nine West world begins early. That's why the Nine West Eyewear collection is right for her.

Because we offer eyewear for a multidimensional person, the Nine West Eyewear collection is positioned to present today's styles with a sharp, edgy contemporary attitude tied into a clean design element. All at an attractive price point.

The Nine West design philosophy of "fashion first" applies to all product categories including eyewear. The Eyewear offers newness, fashion and sets the standard for innovation, value and quality.

The collection features an assortment of metals and plastics in an array of fashion colors. The range showcases thin, colorful zyl double laminate frames in shapes that are suited for many faces.

Also featured are the all-trendy rimless frames - fashionable yet wearable and complements most faces. Other elements of the Nine West assortment are sleek thin metal frames with technologically innovative bowed temples for better facial feature enhancement.

Black Rock Vision Center's Eye Doctor and Staff Provide
Quality Eye Care and Personalized Service You Can Trust

Grand Eye Care Optometry

RENO HOURS: 
MON 8:00 - 5:00
TUE 11:00 - 7:00
WED 8:00 - 5:00
THU 8:00 - 5:00
FRI 8:00 - 4:00
SAT Closed
SUN Closed
WINNEMUCCA HOURS: 
MON 10:00 - 2:00
TUE Closed
WED closed
THU 9:00 - 5:00
FRI 9:00 - 5:00
SAT 9:00 - 5:00
SUN closed





Ready for the next step?  REQUEST YOUR EYE HEALTH
AND VISION EXAMINATION

Black Rock Vision Centers are in Reno Nevada and Winnemucca Nevada
Dr. Southam and his caring eye staff provide personalized 'One-on-One' eye care. The Black Rock Vision Centers in Reno and Winnemucca Nevada have earned their reputations of providing the finest in eye healthcare, eyewear and contact lenses.

We will make every effort to take a complete approach to your eye care. This means that we will take the time to not only understand your eye health and visual needs, but your general health, lifestyle, and dietary habits as well. This is somewhat rare in health care today, but we think you will find it to be a refreshing change.

Seeing 20/20 doesn't necessarily mean your eyes are healthy. Many eye problems can only be detected during a thorough eye exam. Our eye doctor uses the latest innovative diagnostic equipment to detect even the smallest changes in your vision and eye health. We will evaluate your risk factors for diseases of the eye. It's important to know that diseases of the eye can also be an indicator of general health issues.

Schedule your Eye health and Vision appointment today with our experienced eye care providers at our Reno or Winnemucca Optometrist offices and give your vision the level of care and attention it deserves.

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Black Rock Vision Center 3201 Lakeside Dr. Reno, NV 89509 Phone: (775) 825-0559 Fax: (775) 829-7918
Black Rock Vision Center 625 Sheehan St Suite E Winnemucca, NV 89445 Phone: (775) 625-4733

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