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MYTH vs REALITY
Vision Therapy 
    • MYTH - If you have 20/20 eyesight, you have perfect vision.
      • REALITY - If a child has 20/20 visual acuity according to the Snellen Test, it does NOT mean he or she has good vision. The Snellen Test, or eye chart used by most schools for visual screening, assesses if a child is able to identify letters at a distance that a child with normal vision would be expected to see at 20 feet.

        This is what is called visual acuity and has nothing to do with how the child interprets or understands what he or she sees. In addition, the test does not assess visual skills such as seeing close-up, focusing, depth perception, peripheral vision or eye coordination.
    • MYTH - A child with a short attention span or behavioral problems, has ADD/ADHD.
      • REALITY - Children with vision problems are unable to concentrate on their work and therefore often exhibit a short attention span. In addition, many children are embarrassed by their difficulty reading or performing other activities and act out as a diversion.

        Before a drastic diagnosis or ADD/ADHD is made and medications prescribed, parents and teachers should first consider a comprehensive eye examination for their children. Much is at stake in the event of a misdiagnosis.
    • MYTH - The effectiveness of vision therapy is not scientifically proven.
      • REALITY - Numerous scientific studies published in Optometry and Vision Science, Optometry: Journal of the American Optometric Association, American Journal of Optometry and Physiological Optics, Documenta Ophthalmologica, and American Journal of Ophthalmology show that vision therapy is an effective treatment for vision problems including eye focusing, eye coordination, amblyopia (lazy eye) and strabismus (crossed eyes).
    • MYTH - Eye exercises I see in magazines, TV, or I hear on the radio is vision therapy.
      • REALITY - Most of those programs offer eye relaxation procedures that do not correct specific vision problems. Vision therapy is performed by professionally trained optometrists who use proven methods and technology to customize effective treatments for each individual.

        Vision therapy programs are prescribed to treat specific diagnosed vision problems and can provide noticeable improvement in each patient within weeks of commencing treatment.
    • MYTH - With homework and after-school programs don't have time for vision therapy.
      • REALITY - One of the goals of vision therapy is to make schoolwork and homework easier for students. Poor visual abilities are often a reason that completing assigned tasks takes so long. Following vision therapy, children are able to complete their assignments more efficiently and do not have to devote as much time to homework as before.
    • MYTH - Adults cannot be treated with vision therapy.
      • REALITY - It is never too late for adults to receive vision therapy. Numerous executives, office workers and administrators who spend a lot of time reading or in front of computers consistently suffer from headaches and eye fatigue. Thorough examination by a developmental optometrist often reveals these individuals have suffered from life-long errors in the way their eyes work.

        These people can usually be far more productive when they have been trained to use all their visual abilities more effectively through vision therapy.
    • MYTH - Children with crossed eyes will eventually grow out of them.
      • REALITY - Untreated, this condition (also known as strabismus) can lead to amblyopia (lazy eye). Unfortunately, amblyopia can lead to permanent vision loss if untreated. With amblyopia, one eye becomes stronger than the other, suppressing the image of the other eye until eventually the weaker eye becomes useless.
Black Rock Vision Center's Eye Doctor and Staff Provide
Quality Eye Care and Personalized Service You Can Trust

Grand Eye Care Optometry

RENO HOURS: 
MON 8:00 - 5:00
TUE 11:00 - 7:00
WED 8:00 - 5:00
THU 8:00 - 5:00
FRI 8:00 - 4:00
SAT Closed
SUN Closed
WINNEMUCCA HOURS: 
MON Closed
TUE *9:00 - 5:00
WED *9:00 - 5:00
THU *9:00 - 5:00
FRI *9:00 - 5:00
SAT By Appointment
SUN Closed
*Closed for lunch 12 - 1





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AND VISION EXAMINATION

Black Rock Vision Centers are in Reno Nevada and Winnemucca Nevada
Dr. Southam and his caring eye staff provide personalized 'One-on-One' eye care. The Black Rock Vision Centers in Reno and Winnemucca Nevada have earned their reputations of providing the finest in eye healthcare, eyewear and contact lenses.

We will make every effort to take a complete approach to your eye care. This means that we will take the time to not only understand your eye health and visual needs, but your general health, lifestyle, and dietary habits as well. This is somewhat rare in health care today, but we think you will find it to be a refreshing change.

Seeing 20/20 doesn't necessarily mean your eyes are healthy. Many eye problems can only be detected during a thorough eye exam. Our eye doctor uses the latest innovative diagnostic equipment to detect even the smallest changes in your vision and eye health. We will evaluate your risk factors for diseases of the eye. It's important to know that diseases of the eye can also be an indicator of general health issues.

Schedule your Eye health and Vision appointment today with our experienced eye care providers at our Reno or Winnemucca Optometrist offices and give your vision the level of care and attention it deserves.

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Black Rock Vision Center - Reno 3201 Lakeside Dr. Reno, NV 89509 Phone: (775) 825-0559 Fax: (775) 829-7918
Black Rock Vision Center - Winnemucca 625 Sheehan St Suite E Winnemucca, NV 89445 Phone: (775) 625-4733

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